THE OFCOM CODE AND COMMERCIAL REFERENCES IN TV & RADIO
This tutorial follows on from Tutorial 11 and completes our look at the Ofcom Code, which regulates commercial television and radio. So far, we have looked at elements of the code that offer guidance on how to protect under-18s from adult content, and avoid harm and offence to viewers. We’ve also seen how programme-makers should be fair to contributors and protect their privacy.
Next, we discuss guidance offered to broadcasters about the tricky issue of commercial references in television and radio programmes (e.g. product placement and programme sponsorship). This detail is found in sections nine and ten of the code and ensures editorial independence and the transparency of commercial arrangements.