10 THINGS EVERY TV BROADCASTER MUST KNOW
And they are… wait for it…
…the 10 Sections of the OFCOM CODE
(not exactly glamorous, I know… but absolutely vital all the same)
Every broadcast professional – from television news journalist to producer of a sports magazine show – should know about the detail of the Ofcom Code. It’s the set of rules that governs the way commercial broadcasters operate in the UK. When it comes to factual programming for instance, the code states that commercial broadcasters must be impartial when covering politics and social issues, must be accurate, treat people fairly, respect privacy, avoid causing harm and offence and ensure that under-18s are protected from harmful material.
The code also contains guidance that applies to commercial references in television programmes including product placement, sponsorship, advertiser-funded programming and competitions. This information is becoming increasingly important as different business models are used to fund the making of programmes on commercial channels. Broadcasters of these kind of programmes must maintain editorial independence and clearly understand where the boundaries lie.