Television Broadcasting Tutorial 25

WordPress image

WordPress image

WordPress Blogs

So, you want to create a blog. You’ve got an interesting niche subject and you’ve discovered content that will inform and entertain your reader. But what happens next? How will your blog look? Will it have interactive elements, for example? This post outlines some ideas for a WordPress blog:

The video link above contains a series of online tutorials that talk you through the whole process of how set up and maintain a successful blog.

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Television Broadcasting Tutorial 24

HOW TO USE ADOBE PREMIERE PRO 6

5 FINAL TIPS

This is the fifth and final post in a series of tutorials about how to edit with Adobe Premiere Pro 6… and, rather appropriately, it contains five final tips.

Special thanks to www.creativecow.net.

KEYBOARD SHORTCUTS

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Television Broadcasting Tutorial 23

HOW TO USE ADOBE PREMIERE PRO 6

EDITING AUDIO

This is the fourth post in a series of tutorials offering useful advice and tips on how to edit more effectively with Adobe Premiere Pro 6. This post contains 10 video tutorials about editing audio.

Special thanks to www.creativecow.net.

1) AUDIO EDITING BASICS FOR PREMIERE PRO AND SOUNDBOOTH

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Television Broadcasting Tutorial 17

20 TIPS ON WRITING AND CUTTING OOV (OUT OF VISION) TV NEWS STORIES

This a comprehensive list of tips and advice on how to produce OOV (Out of Vision) news stories, aka underlays. The secret is capturing the essence of the news story in about 35-45 seconds of words and pictures, often including a soundbite quote. Working on three words per second, that means your script is probably a maximum of 90 words, so every single word is precious.

But before we start, here’s a short training video from the BBC about constructing OOVs.

http://195.188.87.10/academy/collegeofjournalism/how-to/how-to-edit/editing-oovs

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Television Broadcasting Tutorial 12

THE OFCOM CODE AND COMMERCIAL REFERENCES IN TV & RADIO

This tutorial follows on from Tutorial 11 and completes our look at the Ofcom Code, which regulates commercial television and radio.  So far, we have looked at elements of the code that offer guidance on how to protect under-18s from adult content, and avoid harm and offence to viewers. We’ve also seen how programme-makers should be fair to contributors and protect their privacy.

Next, we discuss guidance offered to broadcasters about the tricky issue of commercial references in television and radio programmes (e.g. product placement and programme sponsorship). This detail is found in sections nine and ten of the code and ensures editorial independence and the transparency of commercial arrangements.

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Television Broadcasting Tutorial 10

10 THINGS EVERY ONLINE JOURNALIST SHOULD KNOW

This tutorial picks up where the last post about SEO and online video left off and lists essential terms every aspiring online journalist should know about their chosen career.

By definition, an online journalist is multi-skilled and works across video, text, audio and stills simultaneously, so it’s important that he or she is knowledgeable about online journalism as a whole.

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Television Broadcasting Tutorial 9

HOW TO USE SEO FOR ONLINE VIDEO & VIDEOBLOGGING

A guide to online video and videoblogging on YouTube, and how to use SEO to maximise their impact. This builds on information discussed in Tutorial 6.

The television broadcast professionals of tomorrow will be multi-skilled. Of that, there is no doubt. They will seamlessly move from television to online content, and chances are they will be operating across a number of different platforms simultaneously. So it’s essential that programme-makers are aware of how online content is made and how the demands on them differ slightly.

Putting performing cats to one side for the moment (…did you know that 30,400,000 searches for ‘cat’ are made on Google every month? Yes, more than 30million!!!), online content has developed its own grammar.

Online journalism for instance, is video and text working together to tell a complete story. A journalist can write an article and embed a video alongside it to give a more rounded, 360-degree account of the news event, or he/she can make a video first and then write text to add another layer to the narrative. The story can be developed further with audio podcasts, pictures and links to other content online.

Online video was explored in Tutorial 6 which you may want to refer back to…

Another area where online video is proving useful is in helping to promote a company brand, which is the subject of this tutorial. Today, it’s vital that a business has a strong online presence, and company managers are quickly realising that video should be central to a marketing campaign.

The fact is that we are a visual society. Companies upload hours of video to websites, Twitter and Facebook. But this has to be quality video that engages an audience. Bad video gets ignored straight away because we simply don’t have the time to decipher and digest it.

This tutorial will discuss the following:

  • How to make online video with impact that engages a target audience
  • SEO – Maximizing the impact of a videoblog by attracting a large audience

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