Television Broadcasting Tutorial 24

HOW TO USE ADOBE PREMIERE PRO 6

5 FINAL TIPS

This is the fifth and final post in a series of tutorials about how to edit with Adobe Premiere Pro 6… and, rather appropriately, it contains five final tips.

Special thanks to www.creativecow.net.

KEYBOARD SHORTCUTS

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Television Broadcasting Tutorial 23

HOW TO USE ADOBE PREMIERE PRO 6

EDITING AUDIO

This is the fourth post in a series of tutorials offering useful advice and tips on how to edit more effectively with Adobe Premiere Pro 6. This post contains 10 video tutorials about editing audio.

Special thanks to www.creativecow.net.

1) AUDIO EDITING BASICS FOR PREMIERE PRO AND SOUNDBOOTH

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Television Broadcasting Tutorial 22

HOW TO USE ADOBE PREMIERE PRO 6

COLOUR CORRECTION

This is the third post in a series of tutorials about techniques that can be used when editing with Adobe Premiere Pro 6. It focuses on colour correction.

Thanks to www.creativecow.net.

BRIGHTNESS & CONTRAST

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Television Broadcasting Tutorial 21

HOW TO USE ADOBE PREMIERE PRO 6
TITLE GRAPHICS
This post is the second in a series of tutorials offering advice on how to edit using Adobe Premiere Pro 6 and focuses on how to add title graphics to a video project.
Thanks to www.creativecow.net for the video tutorials.
BASIC TITLES

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Television Broadcasting Tutorial 20

HOW TO USE ADOBE PREMIERE PRO 6

VIDEO & AUDIO TRANSITIONS

This post is the first in a series offering expert advice on how to edit using Adobe Premiere Pro 6 editing software. Each post concentrates on different editing techniques and includes a video tutorial produced by the experts at www.creativecow.net, who provide assistance to media professionals.

 VIDEO TRANSITIONS: WHAT, WHY AND WHEN…

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Television Broadcasting Tutorial 19

THE 5 STEP GUIDE TO USING THE SONY V1 CAMERA

(plus external hard drive)

Sony v1 1

This post offers 5 simple steps on how to use the Sony V1 camera. Students should also refer to Tutorials 8 and 15 for more information about filming with the camera (pictured above).

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Television Broadcasting Tutorial 18

1)      HOW TO EDIT VIDEO WITH ADOBE PREMIERE PRO 6

2)      HOW TO EDIT AUDIO WITH GARAGEBAND

3)      HOW TO RECORD AUDIO ON MARANTZ PMD620

This tutorial offers tips and advice on how to edit video and audio, and record audio for radio and audio podcasts. It’s a final reminder for students before they start full production, and will hopefully answer any questions that crop up during the production and post-production process.

Premiere Pro 6

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Television Broadcasting Tutorial 13

10 THINGS EVERY SELF-SHOOTING DIRECTOR OR BROADCAST JOURNALIST MUST KNOW

This tutorial looks at technical aspects of camerawork that programme-makers need to understand if they are to successfully record their own professional television content. The technical detail may differ depending on the video camera being used, but the core principles are the same for most situations when filming.

In this case, the detail is specific to students who use a Sony V1 camera and a Manfrotto 501HDV tripod. These pieces of equipment will be referred to directly in this tutorial.

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Television Broadcasting Tutorial 11

10 THINGS EVERY TV BROADCASTER MUST KNOW

And they are… wait for it…

…the 10 Sections of the OFCOM CODE

 (not exactly glamorous, I know… but absolutely vital all the same)

Every broadcast professional – from television news journalist to producer of a sports magazine show – should know about the detail of the Ofcom Code. It’s the set of rules that governs the way commercial broadcasters operate in the UK. When it comes to factual programming for instance, the code states that commercial broadcasters must be impartial when covering politics and social issues, must be accurate, treat people fairly, respect privacy, avoid causing harm and offence and ensure that under-18s are protected from harmful material.

The code also contains guidance that applies to commercial references in television programmes including product placement, sponsorship, advertiser-funded programming and competitions. This information is becoming increasingly important as different business models are used to fund the making of programmes on commercial channels. Broadcasters of these kind of programmes must maintain editorial independence and clearly understand where the boundaries lie.

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Television Broadcasting Tutorial 9

HOW TO USE SEO FOR ONLINE VIDEO & VIDEOBLOGGING

A guide to online video and videoblogging on YouTube, and how to use SEO to maximise their impact. This builds on information discussed in Tutorial 6.

The television broadcast professionals of tomorrow will be multi-skilled. Of that, there is no doubt. They will seamlessly move from television to online content, and chances are they will be operating across a number of different platforms simultaneously. So it’s essential that programme-makers are aware of how online content is made and how the demands on them differ slightly.

Putting performing cats to one side for the moment (…did you know that 30,400,000 searches for ‘cat’ are made on Google every month? Yes, more than 30million!!!), online content has developed its own grammar.

Online journalism for instance, is video and text working together to tell a complete story. A journalist can write an article and embed a video alongside it to give a more rounded, 360-degree account of the news event, or he/she can make a video first and then write text to add another layer to the narrative. The story can be developed further with audio podcasts, pictures and links to other content online.

Online video was explored in Tutorial 6 which you may want to refer back to…

Another area where online video is proving useful is in helping to promote a company brand, which is the subject of this tutorial. Today, it’s vital that a business has a strong online presence, and company managers are quickly realising that video should be central to a marketing campaign.

The fact is that we are a visual society. Companies upload hours of video to websites, Twitter and Facebook. But this has to be quality video that engages an audience. Bad video gets ignored straight away because we simply don’t have the time to decipher and digest it.

This tutorial will discuss the following:

  • How to make online video with impact that engages a target audience
  • SEO – Maximizing the impact of a videoblog by attracting a large audience

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