Television Broadcasting Tutorial 13

10 THINGS EVERY SELF-SHOOTING DIRECTOR OR BROADCAST JOURNALIST MUST KNOW

This tutorial looks at technical aspects of camerawork that programme-makers need to understand if they are to successfully record their own professional television content. The technical detail may differ depending on the video camera being used, but the core principles are the same for most situations when filming.

In this case, the detail is specific to students who use a Sony V1 camera and a Manfrotto 501HDV tripod. These pieces of equipment will be referred to directly in this tutorial.

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Television Broadcasting Tutorial 12

THE OFCOM CODE AND COMMERCIAL REFERENCES IN TV & RADIO

This tutorial follows on from Tutorial 11 and completes our look at the Ofcom Code, which regulates commercial television and radio.  So far, we have looked at elements of the code that offer guidance on how to protect under-18s from adult content, and avoid harm and offence to viewers. We’ve also seen how programme-makers should be fair to contributors and protect their privacy.

Next, we discuss guidance offered to broadcasters about the tricky issue of commercial references in television and radio programmes (e.g. product placement and programme sponsorship). This detail is found in sections nine and ten of the code and ensures editorial independence and the transparency of commercial arrangements.

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Television Broadcasting Tutorial 11

10 THINGS EVERY TV BROADCASTER MUST KNOW

And they are… wait for it…

…the 10 Sections of the OFCOM CODE

 (not exactly glamorous, I know… but absolutely vital all the same)

Every broadcast professional – from television news journalist to producer of a sports magazine show – should know about the detail of the Ofcom Code. It’s the set of rules that governs the way commercial broadcasters operate in the UK. When it comes to factual programming for instance, the code states that commercial broadcasters must be impartial when covering politics and social issues, must be accurate, treat people fairly, respect privacy, avoid causing harm and offence and ensure that under-18s are protected from harmful material.

The code also contains guidance that applies to commercial references in television programmes including product placement, sponsorship, advertiser-funded programming and competitions. This information is becoming increasingly important as different business models are used to fund the making of programmes on commercial channels. Broadcasters of these kind of programmes must maintain editorial independence and clearly understand where the boundaries lie.

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Television Broadcasting Tutorial 10

10 THINGS EVERY ONLINE JOURNALIST SHOULD KNOW

This tutorial picks up where the last post about SEO and online video left off and lists essential terms every aspiring online journalist should know about their chosen career.

By definition, an online journalist is multi-skilled and works across video, text, audio and stills simultaneously, so it’s important that he or she is knowledgeable about online journalism as a whole.

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Television Broadcasting Tutorial 9

HOW TO USE SEO FOR ONLINE VIDEO & VIDEOBLOGGING

A guide to online video and videoblogging on YouTube, and how to use SEO to maximise their impact. This builds on information discussed in Tutorial 6.

The television broadcast professionals of tomorrow will be multi-skilled. Of that, there is no doubt. They will seamlessly move from television to online content, and chances are they will be operating across a number of different platforms simultaneously. So it’s essential that programme-makers are aware of how online content is made and how the demands on them differ slightly.

Putting performing cats to one side for the moment (…did you know that 30,400,000 searches for ‘cat’ are made on Google every month? Yes, more than 30million!!!), online content has developed its own grammar.

Online journalism for instance, is video and text working together to tell a complete story. A journalist can write an article and embed a video alongside it to give a more rounded, 360-degree account of the news event, or he/she can make a video first and then write text to add another layer to the narrative. The story can be developed further with audio podcasts, pictures and links to other content online.

Online video was explored in Tutorial 6 which you may want to refer back to…

Another area where online video is proving useful is in helping to promote a company brand, which is the subject of this tutorial. Today, it’s vital that a business has a strong online presence, and company managers are quickly realising that video should be central to a marketing campaign.

The fact is that we are a visual society. Companies upload hours of video to websites, Twitter and Facebook. But this has to be quality video that engages an audience. Bad video gets ignored straight away because we simply don’t have the time to decipher and digest it.

This tutorial will discuss the following:

  • How to make online video with impact that engages a target audience
  • SEO – Maximizing the impact of a videoblog by attracting a large audience

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