Television Broadcasting Tutorial 15

HOW TO FRAME AND COMPOSE A SHOT & 10 TIPS ABOUT VOX POPS

Among the first things every aspiring self-shooter has to understand is how to frame and compose a shot. It’s at the heart of making engaging television and video, including vox pops, one of the first things a self-shooter will be asked to produce in a TV newsroom. This tutorial offers advice on skills that have to be mastered early on by broadcast journalists.

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Television Broadcasting Tutorial 14

10 THINGS YOU NEED TO KNOW ABOUT INVESTIGATIVE JOURNALISM

This tutorial outlines the wide range of skills and knowledge required to be a successful investigative journalist, an area of reporting that is changing. Advances in digital technology offer new ways to gather important information, creating fresh challenges and opportunities for investigative journalists.

Some of the principles discussed below are as old as journalism itself, while others reflect a new digital age of investigative reporting. But before we start, a simple question: What is investigative journalism? Basically, an investigative journalist seeks to uncover the truth, exposing corruption along the way. At its core is the heroic and idealistic notion of good overcoming evil and brave journalists going into battle waving the ‘sword of truth’.

The reality, of course, is much less glamorous and involves painstaking and meticulous research, numerous dead ends and hour upon hour of meeting sources and checking facts. But there is nothing more rewarding than a newspaper report or TV documentary that makes a genuine difference and improves people’s lives. That’s the ultimate aim of an investigative journalist.

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Television Broadcasting Tutorial 13

10 THINGS EVERY SELF-SHOOTING DIRECTOR OR BROADCAST JOURNALIST MUST KNOW

This tutorial looks at technical aspects of camerawork that programme-makers need to understand if they are to successfully record their own professional television content. The technical detail may differ depending on the video camera being used, but the core principles are the same for most situations when filming.

In this case, the detail is specific to students who use a Sony V1 camera and a Manfrotto 501HDV tripod. These pieces of equipment will be referred to directly in this tutorial.

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Television Broadcasting Tutorial 12

THE OFCOM CODE AND COMMERCIAL REFERENCES IN TV & RADIO

This tutorial follows on from Tutorial 11 and completes our look at the Ofcom Code, which regulates commercial television and radio.  So far, we have looked at elements of the code that offer guidance on how to protect under-18s from adult content, and avoid harm and offence to viewers. We’ve also seen how programme-makers should be fair to contributors and protect their privacy.

Next, we discuss guidance offered to broadcasters about the tricky issue of commercial references in television and radio programmes (e.g. product placement and programme sponsorship). This detail is found in sections nine and ten of the code and ensures editorial independence and the transparency of commercial arrangements.

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Television Broadcasting Tutorial 10

10 THINGS EVERY ONLINE JOURNALIST SHOULD KNOW

This tutorial picks up where the last post about SEO and online video left off and lists essential terms every aspiring online journalist should know about their chosen career.

By definition, an online journalist is multi-skilled and works across video, text, audio and stills simultaneously, so it’s important that he or she is knowledgeable about online journalism as a whole.

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Television Broadcasting Tutorial 9

HOW TO USE SEO FOR ONLINE VIDEO & VIDEOBLOGGING

A guide to online video and videoblogging on YouTube, and how to use SEO to maximise their impact. This builds on information discussed in Tutorial 6.

The television broadcast professionals of tomorrow will be multi-skilled. Of that, there is no doubt. They will seamlessly move from television to online content, and chances are they will be operating across a number of different platforms simultaneously. So it’s essential that programme-makers are aware of how online content is made and how the demands on them differ slightly.

Putting performing cats to one side for the moment (…did you know that 30,400,000 searches for ‘cat’ are made on Google every month? Yes, more than 30million!!!), online content has developed its own grammar.

Online journalism for instance, is video and text working together to tell a complete story. A journalist can write an article and embed a video alongside it to give a more rounded, 360-degree account of the news event, or he/she can make a video first and then write text to add another layer to the narrative. The story can be developed further with audio podcasts, pictures and links to other content online.

Online video was explored in Tutorial 6 which you may want to refer back to…

Another area where online video is proving useful is in helping to promote a company brand, which is the subject of this tutorial. Today, it’s vital that a business has a strong online presence, and company managers are quickly realising that video should be central to a marketing campaign.

The fact is that we are a visual society. Companies upload hours of video to websites, Twitter and Facebook. But this has to be quality video that engages an audience. Bad video gets ignored straight away because we simply don’t have the time to decipher and digest it.

This tutorial will discuss the following:

  • How to make online video with impact that engages a target audience
  • SEO – Maximizing the impact of a videoblog by attracting a large audience

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